CONSUMER CULTURE THEORY 2025

Legacy is a powerful and multifaceted concept that often serves as a rich source of exploration in many fields. As host of the 2025 CCT Conference, the Marketing Department at King’s Business School, the Business School itself and the city of London will provide participants with an ideal setting for exploring our theme of “Legacies (Re)Imagined: Critically Exploring Our Past, Present and Future”. 

The Marketing Department at King’s Business School focuses on purpose-driven marketing, contributing to the advancement of marketing knowledge and practice, reimagining how the discipline will evolve and adapt to changing consumer behaviours, technological advancements and societal shifts. 

King’s Business School is reimagining traditional notions of what it means to be a business school, working towards making the world a better place where business is central to that effort. Steeped in the rich history of King’s College London and its heritage of pioneer thinking, the Business School’s faculty collaborates across disciplines working together to find innovative approaches to business in a rapidly changing world. 

London’s legacy is vast, diverse and contentious, shaped by centuries of history, cultural evolution and conflict, economic development and global influence. Understanding London’s legacy involves exploring various aspects that have contributed to its significance and demise.